MarketIntelligence

Know what young Uganda wants, buys and trusts, before you spend.

Market data intelligence for people who must justify a decision. Plain English findings, each one labelled so you know how far to trust it.

Guessing is free. Being wrong is not.

Four lenses: Money, Talk, Mindset, DigitalEvery claim labelledMethod open to youFirst studies in progress

Public data stops at the country. Your decision starts at your customer.

PricingBefore

You price from instinct.

After

You learn in the first quarter whether you were right. Evidence tells you what a young customer already pays for, and how they pay.

ChannelBefore

You spend where everyone else spends.

After

Evidence shows where your customers actually buy: WhatsApp, TikTok, Facebook, radio, or a friend’s recommendation.

MessageBefore

You copy a campaign from a market that is not yours.

After

Evidence shows the words, worries and hopes of your own customers, not a foreign market’s.

Four lenses on the youth market.

Pick the lens that matches the decision in front of you. Most briefs use one or two.

Swipe or use the arrows
Money

Where does spare cash actually go?

Informs pricing, payment options, credit and savings products.

Talk

What words and trends move people?

Informs names, slogans, content and who you work with.

Mindset

What do young people hope for and fear?

Informs trust, loyalty and how you present risk.

Digital

Which apps and channels do they use to buy?

Informs your channel mix and where to spend first.

What you receive.

  • A plain English brief: the question, what we found, how sure we are, and what to do next.
  • Every claim labelled Verified Fact, Inference, Assumption or Uncertain.
  • The sources and the method behind each number, open to you.
  • The limits stated: who the findings do and do not represent.
  • If you want to keep watching a market: a monthly brief on the lens you choose.
  • The Thursday brief: market signals and new research, every week.
Sample brief

A sample brief, built only from public sources you can check.

Tap to read the sample brief.

This is the format you would receive. It uses public data from the Uganda Bureau of Statistics and the World Bank, so you can verify every number yourself.

Question: where does young Uganda keep and move money?

Verified Fact
29.1% of households are headed by someone aged 18 to 30 (2024 census), and 23.5% of Ugandans are in that age group.

Source: Uganda Bureau of Statistics, National Population and Housing Census 2024, 2024. Checked by hand 15 October 2026.

Inference
Young people are not only future customers. They run households and decide what to buy today, and the habits they form now, such as mobile money and WhatsApp, will stay.
Verified Fact
67% of 15 to 24 year olds hold an account, against 73% of all adults (2024).

Source: World Bank, Global Findex, 2024. Checked by hand 15 October 2026.

Inference
The gap is small, so account ownership alone does not explain how young people handle money. This figure counts ownership, not how the account is used.
Verified Fact
There are 83 mobile subscriptions for every 100 people (2024).

Source: World Bank, International Telecommunication Union, 2024. Checked by hand 15 October 2026.

Uncertain
Subscriptions are not people. Many people hold more than one SIM card, so this overstates how many individuals you can reach by phone.
Verified Fact
44% of adults saved through a savings club or someone outside the family, against 13.4% at a bank (2024).

Source: World Bank, Global Findex, 2024. Live from the source.

Inference
Saving happens in groups first. A product that fits how groups already save has a head start over one that asks people to behave like bank customers.
Uncertain
The 2024 census puts unemployment for ages 15 to 24 at 16.7% and puts 50.9% of ages 18 to 30 outside work, education and training. Modelled international estimates say 4.2% unemployment (2025) and 13.8% not in work, education or training for ages 15 to 24 (2021). The measures count different things, so one youth headline should not carry a decision on its own.

Source: Uganda Bureau of Statistics, National Population and Housing Census 2024, 2024. Checked by hand 15 October 2026. Source: World Bank, modelled International Labour Organization estimate, 2025. Live from the source.

What this brief cannot tell you: which young people (district, age, income), what they would pay, and who they trust. Public data stops at the country. A commissioned study starts where it stops.

How a commission works.

  1. You tell us the decision

    One sentence on WhatsApp is enough. For example: which channel should we launch our student account on?

  2. We reply with a scope

    The question, the method, what you receive and the price. You agree before any work starts.

  3. We collect the evidence

    Public data, surveys and field conversations, matched to your question.

  4. You receive the brief

    Plain English, every claim labelled, with the sources and limits shown.

  5. You can check our work

    The method stays open to you, so your board can ask how a number was made.

The timeline is confirmed in the scope, because it depends on the question.

We label every claim by what it actually is.

Tap to see what the labels mean.
Verified Fact

Supported by direct data from a source you can open.

Inference

A probable conclusion drawn from facts, and not a fact itself.

Assumption

A starting premise that still needs field checking.

Uncertain

A signal too thin or too unclear to build on yet.

Built for people who must justify a decision.

Swipe or use the arrows

Brands

How are young customers earning and spending now?

Employers

Which skills can we actually hire, and where?

Investors

Is this a market signal or noise?

Policy makers

What does young people’s real digital life look like?

Studies in motion.

Three studies are in progress. Each is shown by how finished it really is.

  • Kampala Hiring PulseIn build
  • The Scroller-to-Solver IndexIn build
  • The WhatsApp LedgerIn build

Commission a brief.

Tell us the decision. Nothing is stored by this page. WhatsApp opens with your request ready to send.

Write the decision in a sentence and your request appears here, ready to send.

Send my request on WhatsApp

Questions decision makers ask.

9 questions. Tap to open.
Why should we trust a young research arm?

Fair question. We have not published our first study yet. That is why every claim is labelled, every method is open to you, and the sample brief on this page uses only public sources you can check yourself.

How big are your samples?

Every brief states its sample, how it was reached and its limits. If a question cannot be answered with enough evidence, we say so before you pay.

Do the findings represent all of Uganda?

Only if the design says so. Every brief states who it represents and who it does not.

What does it cost?

It is quoted for each question, after we scope it. You see the price before any work starts.

Can I see the method?

Yes. The sources and method behind each number are open to you.

What if you cannot answer my question?

We tell you plainly, before you pay, and say what evidence would be needed.

Can I see a demo first?

Yes. Mention it in your request and we will arrange one at no cost.

Do you work with clients outside Uganda?

Yes. We are based in Kampala and serve clients across Africa and internationally who want to understand or reach African markets and talent.

Can you analyse our own data?

Yes. We do analytics and predictions on a business’s own data. It is described on the Autonomous Operating Systems page.

Tell us the decision you are about to make.

One sentence on WhatsApp is enough. We reply with a scope.